Once This Visualization Begins, They Re Hooked, And The Home Is As Good As Sold

Category: Finance, Real Estate.

Buyer Conversion sounds very technical, it speaks to, but simply stated getting those prospective home purchasers, who ve already seen your home, to sign on the dotted line. A great Real Estate Agent, whom you ve hopefully enlisted the help of, will have a complete arsenal of techniques and tactics to get these home" Lookie- Lou s" to turn into homeowners.

They love the home and could see themselves living there, they need a, but sometimes little push to get them over to the" we ve got to make an offer on this home right now" stage of the process. It may seem very unlikely to you, but it s absolutely true that information about your property can be used by a Real Estate Agent as a Buyer Conversion Tool. Being human( just like you and me) , the buyer s commitment is often held up by fear. You see, when your Agent finds a qualified candidate who falls totally in love with your home, the missing link in closing the deal is commitment. This( mostly) unwarranted fear usually occurs when they feel ill- equipped to make a decision because they don t have enough information- not enough to make an informed decision, anyway. That s where the Property Information Form comes into play. So, what we want to provide them with is enough( or more than enough) information for them to make the right choice. . . to buy your home.

Once you enlist our help, you should complete this form prior to listing in the Multiple Listing Service. The Property Information Form can often be the straw that broke the reluctant camel s back into submission( and signing a contract to buy your home right here and now) . Your Real Estate Professional should then be armed with this form to present to prospective buyers. You may be wondering why this information can aid your Agent as a buyer conversion tool. When the potential buyer has the property information, they start to mentally complete the buying process in their minds. The reason is really very simple. They ll begin to visualize all of the details of the buying process being completed.

Once their mind starts down this path, their faith in the buying process begins to grow. In essence, they start to believe it s possible that they can make this particular home their own. In their minds, they ll start placing their furniture and other belongings in your home. Once this visualization begins, they re hooked, and the home is as good as sold.

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